A huge THANK YOU to Indigo Slate for an awesome WIT event. Indigo slate hosted our WIT meeting in their Bellevue offices plus provided a beautiful spread of snacks and beverages. Lots of fun was had by our WIT attendees who got to try out the wearable devices and experience Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) themselves.
Angela Bender from Indigo Slate gave us some great back ground on AR, VR and MR as well as some really interesting examples of how it’s being used or considered in a variety of fields. She shared examples of AR Apps that can be used with your phone like Pokemon Go and Yelp and shared how tourists can take “photos” with a celebrity at Best Western Hotels. In addition, by using a VR cardboard device one can test drive a new Volvo or travel to new destinations with Marriott without having to actually go anywhere. Lowes is exploring how they can use VR to help a client repair something remotely or see their future remodeled kitchen. Indigo Slate works with Microsoft to help clients develop new and exciting digital experiences.
Rochelle Flemming from Microsoft shared her marketing wisdom about what makes an experience memorable and how businesses go above and beyond. It was exciting to hear how these new technologies can be used for public safety and security, as well. Agencies can create smart cars, boats, and wearable devices, investigators can visually record a crime scene and make verbal notes to document thoughts and information.